Facebook Improves Conversations with Replies

Facebook has announced an improvement to the commenting system on the Pages, allowing a better interaction among the users and better management and visibility for the admins.

According to Vadim Lavrusik, Journalism Program Manager of Facebook:

You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected. Also, the most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations.

You will be able to opt-into Replies through the Page admin panel in the Manage Permissions section where you will see a prompt to turn Replies on. Once you opt-in, you will be able to opt-out but all Pages will have the feature enabled on July 10, 2013. Also, the feature will be automatically turned on for profiles with more than 10,000 followers. At launch, this feature will only be available on desktop and we plan to make it available in the Graph API and mobile in the future.
Let's try the new feature then!