Do you watch TV without using social media?

How many times do you watch a TV show or go to a movie theater and feel the need to let your friends know about it on Facebook and Twitter?

Social networks have become part of our daily routine, in a way that we may not even realize our addiction to them. It's like feeling "obliged" to review a movie we just saw on Facebook or Twitter. Even though it might not affect many friends of us, we still want to do it.

 According to a recent poll published on Hollywood Reporter and conducted by Penn Schoen Berland, 88% of participants consider the use of social media as a form of entertainment.

What's more, while watching TV, 79% of them visit Facebook, 83% is surfing on the Internet and 41% tweet about the show they're watching. After all, there is a trend to comment live on a tv show you're watching, mostly on Twitter, with the use of hashtags.

It is estimated that we spend per week:
  • 8 hours visiting social networking sites
  • 8 Hours listening to music
  • 7 Hours Watching full-length television shows
  • 4 Hours Watching full-length movies
  • 4 Hours Watching video clips (e.g. on YouTube)
  • 4 Hours Instant messaging

It's well known that social media are a big part of our weekly free time. Entertainment industry knows it,too and that's why tv and movie marketing is getting more social than ever.

As for the multitasking, we can't get away with it. We're used to it and we have to live with it. With the rise of social media, watching a TV show without Twitter may be boring. And if you haven't tried it yet, you'll understand what I'm talking about when you do!