All the updates on Facebook News Feed

Facebook has decided to leave aside the Edge Rank algorithm that defined the posts that are visible on each one's News Feed, in an attempt to reward the quality posts and allow us not to miss a thing from the people we want.

As for now, Facebook introduces:

  • Story Bumping: It's not just about the most recent posts, but also about the most relevant ones. If you missed an interesting post from a friend that was posted some hours ago, it will still appear on your newsfeed. This will replace quantity over quality, matching your interests and your relationships. This will be great for Facebook Pages, since an interesting post will have higher visibility, providing that there is engagement and that the user really finds it interesting.
  • Last Actor: If you still like to check the most recent posts, but mostly from the people that matter to you, Facebook tracks your most frequent interactions, in order to notify you about their updates. They thought that if you interact a lot with somebody, it means that s/he belongs to your closest relations and thus, you want to know all their news.
How does the updated News Feed Algorithm work, though?
According to Facebook, it tracks down:

  • How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  • The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  • How much you have interacted with this type of post in the past
  • Whether or not you and other people across Facebook are hiding or reporting a given post

What should we do from now on for our Pages?

For the time being, nothing more than the obvious. Keep creating original, interesting content that leads to engagement and you might be surprised with the results from the updated News Feed!